Email Countdown Timers: How to Create and Use Them in Your Email Marketing (2023)

FAQs

How do countdowns in emails work? ›

What is an email countdown timer? An email countdown timer is technically an animated GIF that counts down to a specific time in the future. This animated GIF can be inserted in your email template. The ultimate goal of the countdown clock is to make email readers act on the spot; don't let them postpone taking action.

Generally, there are 2 types of timers that you can embed in your emails, HTML code timers and GIF countdown timers. HTML ones are hands down better since they offer more customization options, while animated GIF timers are more basic and have limited functionality.

Add your timer into the MailChimp email template

Select that block and drag it onto your template. After dropping the Code block on the screen a new area called 'Code' will open up on the right. Paste your timer embed code into the code area like this.

A countdown is a sequence of backward counting to indicate the time remaining before an event is scheduled to occur.

The Two Minute rule says you should respond to any email sitting your inbox that would take less than two minutes to do so. This is a brilliant strategy. I once adhered to the What Matters Most rule, which proclaims that you prioritize your email from most important to least important.

In the top right corner, tap the plus sign to add a widget. Scroll down until you see the Eventime widget for your event. Tap it, and you'll see options for the widget size and which events the widget includes. Choose the one you want, tap Add Widget, and you're done.

How do you embed a timer in HTML? ›

Use the <time> tag to add date and time. The HTML <time> tag is used for displaying the human readable date and time.

If your business offers professional services, you can use Mailchimp Appointments to add scheduling tools to your website. Your visitors can choose to book a meeting in person, online, or over the phone, depending on the type of service you offer.

To start a timer: set the starttime field to the current time in UTC. To pause a timer: calculate the amount of time lapsed between the starttime and now, and sum that value with the value in the time field (i.e. time = time + (now - starttime)). Then nullify the starttime field.

Email marketing automation is a strategy in which email marketers send triggered or timed emails to subscriber lists. Marketers can send personalized messages to both prospects and customers based on a schedule, or when a specific condition is met.

Email marketing automation is an email or a sequence of emails that are sent after a subscriber takes a specific action like signing up to an email list, making a purchase, or clicking a link. For example, when you sign up for Constant Contact, this triggers a welcome email.

Takeaways: Countdown timers work based on the psychological principle of scarcity. Data shows countdown timers can increase click through rates and overall conversion rates. They can be used in most emails where you want subscribers to take a specific action.

With Google countdown timer ads, you're able to incorporate a countdown feature in a headline or description within an expanded text ad that will automatically update to let customers know exactly how many days, hours, and minutes until your special offer expires.

A countdown timer is a digital clock that runs virtually on web pages. It counts down from a certain date/time to indicate the beginning or end of an event. It contains the time in hours, minutes, and seconds. The countdown timer is used for multiple purposes.

What is the golden rule of email? ›

In case you never learned it in college, the golden rule of email is never send an email that you wouldn't want to show up on the front page of your local paper. At least it's been my golden rule for decades after painful reminders both public and private.

The rule is simple. If you can't complete an email conversation within three emails, then it should shift to a more personal platform.

Generally, you should aim to respond to all emails within a 24-hour timeframe (not to exceed 48 hours).

As a free download, Countdowns offers the following features: - Gorgeous, colorful widgets on iPhone, iPad, and Mac.

Make the Countdown Timer

Go to the cell that you want to contain the timer. Right-click that cell > click Format Cells... Go to the Number tab and then to the Time category and select 13:30:55 from the section on the right. Then hit OK to get back to Excel.

Try this Google Calendar Lab, which adds a handy countdown timer to your next meeting right in Calendar. You'll always see what event is coming up next, in addition to a countdown to that event. In Google Calendar, head up to the gear icon in the upper-right corner > Settings > Labs.

Simply choose New > Widget > App Widget. In addition to the required basic components, if your widget needs user configuration you should implement the App Widget configuration activity. This activity allows users to modify widget settings (for example, the time zone for a clock widget).

Create a cell containing the date you want to count down to

2. Create another cell to enter your countdown formula, and type in =DATEDIF(NOW(),A2,"M") with “A2” referencing the cell where you entered the date you want to count down to and “M” representing months as the unit you want to count in.

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A timer is a specialized type of clock which is used to measure time intervals. A timer that counts from zero upwards for measuring time elapsed is often called a stopwatch.

How do I put a countdown timer on my website? ›

Compared to Omnisend, Sendinblue, and HubSpot, Mailchimp offers more free automation tools on our Free plan. Mailchimp's other free tools also outshine the competition, with over 250 integrations and a wealth of features. Automations make it possible to send targeted marketing messages at scale, which boosts results.

Mailchimp offers a wide selection of preset automation types with built-in triggers, ranging from abandoned cart emails to a simple welcome message. If Mailchimp's preset automations don't fit your marketing goals, you can create a brand new, custom automation with your own triggers.

When you create a regular email campaign with our Campaign Builder, you can select a date and time for delivery to your audience. Email scheduling is included in paid monthly plans. In this article, you'll learn how to schedule or pause a regular email campaign in Mailchimp.

A timer is a clock that controls the sequence of an event while counting in fixed intervals of time. It is used for producing precise time delay. Secondly, it can be used to repeat or initiate an action after/at a known period of time. This feature is very commonly used in several applications.

The idea of application timers was introduced in an earlier article. They are kernel objects that provide tasks with simple means to time events or, more commonly, perform an activity on a regular basis. All the detail of timing functionality – accuracy, interrupt handling, etc.

What is an email countdown timer? An email countdown timer is an animated GIF image that counts down to a specific time. It's a ticking clock that you can insert anywhere in your newsletter to create a sense of urgency—just like in this campaign by Forever 21 below.

If you are unfamiliar with this feature, it's one of the stickers you can use on your story. You can post the countdown to get people excited about something coming up. It will stay in your story for the normal timeframe (24 hours) even if it's counting down to something further away.

What does countdown timer mean? ›

A countdown timer can be defined as a virtual clock that counts down from a certain date or number to indicate the end or beginning of an offer or event.

Emails can be broken into 5 major parts: the sender, subject line, salutations, body, and CTA. These pieces make up 99% of emails and provide an optimal format for engaging with clients and optimising conversions.

Email marketing sequences are a series of emails sent from a software based on predefined conditions with a goal to convert prospects into customers. The objective of designing email sequences can vary for different marketers: To get the prospect to reply. To get the prospect to sign up. To build brand awareness.

Just long hold an empty area on your home screen and tap the "+" in the corner to get started. DRAG the Countdown DISPLAY wherever you want.

You'll always see what event is coming up next, in addition to a countdown to that event. In Google Calendar, head up to the gear icon in the upper-right corner > Settings > Labs. Scroll down until you find the Next meeting lab. Select Enable, and then hit Save at the bottom of the page.

As a free download, Countdowns offers the following features: - Gorgeous, colorful widgets on iPhone, iPad, and Mac.

Let the countdown to your vacation begin! Our FREE Vacation Countdown App for Android and iOS gives you the EXACT date and time until you embark on your adventurous journey!